Trafalgar Education – a division of leading global live entertainment company Trafalgar Entertainment – is rebranding one of its Performing Arts education businesses in the UK.
From today (3 July 2023), the Helen O’Grady Drama Academy is changing its name to Drama Kids.
For over 44 years, the drama academy has sought to provide a non-competitive and nurturing environment for students to be themselves, feel empowered and thrive; whilst developing skills to last a lifetime. As the world’s largest drama school, with over 100,000 students attending classes each week, the drama programme ensures inclusivity and equal opportunities to students in a fun and engaging environment.
Talking about the rebrand, Jo Scalpello, Group Marketing Director for Trafalgar Education said: “Since joining the Trafalgar family in 2021, our Academy has undergone significant developments to improve the business model and branding. Whilst our programme of “developing confidence, communication and creativity” remains at the forefront of our operation, the new name and fun, eye-catching logo pave the way for the next chapter of the company’s history.
Becky Goodfield, COO Drama Kids, added: “Whilst we are very excited by the changes to our name and logo, the heart of our programme and mission remain unchanged: to build and develop the confidence, communication and creativity skills of our students. Simply put, it’s a new name, new logo, but the same GREAT programme.”
The original Helen O’Grady Drama Academy was founded in 1979, with its grassroots in developing confidence and communication skills in children through a creative and structured drama syllabus.
Over 44 years later, the values and vision of the programme remain the same, with the demand for building self-confidence and developing social interaction skills in children needed more than ever before.
For media enquiries or interviews related to Drama Kids and Trafalgar Entertainment, please contact BLJ LONDON [email protected]/ 07790 358 683 or David Bradbury [email protected] / 07748 750 116.
About Drama Kids
Now operating under the new name Drama Kids in the UK, the company continues to operate internationally as the Helen O’Grady Drama Academy. The Helen O’Grady Drama Academy was founded in 1979, with its grassroots in developing confidence and communication skills in children through a creative and structured drama syllabus. As the world’s largest drama school, the academy has over 100,000 students attending classes each week globally. The Helen O’Grady Drama Academy was acquired by Trafalgar Entertainment in 2021 and forms part of TE’s Education division.
About Trafalgar Entertainment
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live-entertainment business focussed on new productions, venue ownership, Performing Arts education, theatre ticketing, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatres (comprising Trafalgar Theatre and Olympia Theatre in London, Theatre Royal Sydney, and 14 UK regional venues), Trafalgar Theatre Productions, Trafalgar Releasing, Trafalgar Tickets, Stagecoach Performing Arts, Drama Kids/Helen O’Grady Drama Academy, London Theatre Direct, Stagedoor, Jonathan Church Theatre Productions and The Chiswick Cinema.